Privacy Policy

Last Updated: January 2026

paulcliff.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data: Name, email address, phone number, and other contact information you voluntarily provide
Technical Data: IP address, browser type, operating system, and device identifiers
Cookies: Information stored via cookies and similar tracking technologies
Usage Data: Pages visited, time spent on site, clicks, referral sources, and browsing patterns

How We Use Information

We use the information we collect for the following purposes:

To provide, maintain, and improve our website functionality
To deliver affiliate tracking and commission calculations
To perform website analytics and understand user behaviour
To send promotional communications (with your consent)
To comply with legal obligations and detect fraudulent activity
To personalise your experience on our site

Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your experience. These include:

Essential Cookies: Necessary for site functionality
Analytics Cookies: Track user behaviour and site performance
Affiliate Tracking Cookies: Monitor referrals and commissions
Marketing Cookies: Enable targeted advertising (with consent)

You can control cookies through your browser settings or opt out of non-essential cookies via our cookie consent banner. Please note that disabling certain cookies may affect site functionality.

Third-Party Links

paulcliff.co.uk contains links to non-UK casino sites and other third-party websites. We are not responsible for the privacy practices, policies, or content of these external sites. We strongly encourage you to review their individual privacy policies before engaging with them. Your use of third-party sites is at your own risk and subject to their terms.

Your Rights

Under the UK General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, you have the following rights:

Right of access to your personal data
Right to rectification of inaccurate data
Right to erasure (right to be forgotten)
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent at any time

To exercise these rights, please contact us using the details below.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Analytics and usage data are typically retained for 12–24 months. Affiliate tracking data may be retained longer for commission verification purposes. You may request deletion of your data at any time, subject to legal and contractual obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:

Email: privacy@paulcliff.co.uk
Website: paulcliff.co.uk

We aim to respond to all data requests within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).